7A – Testing the Hypothesis, Part 1
A customizable variety subscription box The who: People who want to subscribe or already subscribe to subscription boxes. The what : A customizable subscription box that offers a variety of contents. You can choose from lifestyle, makeup, entertainment, food, clothing, and more with each box. The why : People have multiple subscription boxes to different companies and may get surplus of things they don’t need. Testing the who : Everyone in my current "who” will share this need. Testing the what : What brands would be included in this box? How many options would there be to choose from? Testing the why : People may be loyal to their subscription boxes they already have. They may also wonder why they would want to subscribe to yet another box, but the answer is simple—variety. Why not roll all their favorite things into one? My Hypothesis: An opportunity exists for a variety subscription box that is completely customizable. My prototypical custome...